Retail & FMCG

Digital Marketing Executive

ContractMalaysia

About this role

Develop and implement effective digital marketing strategies to boost traffic, drive effective ROAS and sales conversion rate.

Manage and optimize campaigns across various platforms such as Meta Ads, Google PPC, SEO and other potential online media channels.

Own and manage critical agency relationships to ensure all digital campaigns are delivering healthily and yield results.

Conduct market research and competitor analysis to identify trends and opportunities.

Create and manage engaging creative content for our SEO, and ad copies.

Monitor website, app analytics and generate regular reports to track campaign performance and make data-driven decisions.

Conduct audience segmentation, A/B testing, and conversion rate optimization for all active campaigns.

Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Proactively report and update project progress, findings, and recommendations that can potentially drive company growth.

Who we’re looking for

  • Bachelors degree in Marketing, Business Development or any relevant field.
  • 1 to 2 years of experience in Digital Marketing Executive or similar role.
  • Strong understanding of digital marketing concepts, including Meta Ads, Google Ads, and SEO.
  • Experience managing digital advertising campaigns.
  • Proficiency in using marketing analytics tools, such as Google Analytics (GA4), AppsFlyer or similar platforms.
  • Excellent written and verbal communication skills in English.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong analytical and problem-solving skills.

Posted by

Nabihah, Shah

Phone
0178738549

Sound like you?

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