marketing manager市场经理

Overview

Who you'll be working for

What requirements you'll need to be eligible

Skills and experience

Must haves

• Marketing Degree or professional diploma 
• Minimum of 7 years’ experience in a Marketing role in China, with a broad set of marketing channel experiences
• High proficiency in both written and spoken English and Chinese
• Experience in marketing content localisation
• Experience in managing Chinese social media channels
• Experience in planning, writing and executing email campaigns, using an Email Service Provider
• Experienced in the segmentation of customer data lists
• Excellent attention to detail
• Excellent communication, analytical and problem-solving skills.
• Ability to communicate effectively with a variety of stakeholders
• Ability to work autonomously, and also within a team, using common sense and initiative.

What you'll be doing on the job

ob overview

• As a specialist in marketing for Mainland China, you will be responsible for local marketing in the region, by formulating marketing campaigns tailored to the market, and by localising global marketing led by our central marketing team in London, UK.
• You will be working with the local teams to identify sales target audiences and objectives that could be supported with local marketing.
• You will be part of the international marketing team and will work closely with the marketing channel specialists based in London.

Job Description

• Day-to-day marketing: Manage and execute the marketing activities of our offices in Mainland China – currently Beijing and Shanghai. 
• Email marketing: Send mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
• Social Media: Coordinate, localise and post content to our Chinese social media channels: WeChat, Red, Weibo, etc. and manage social media management agencies when necessary.
• Print & Promotional marketing: manage the production and stock of local prints, promo items and clients' gifts.
• Exhibitions and events: research relevant events in Mainland China and assist the Head of Events to organise.
• Digital marketing: assist the Performance team with web advertising, including Baidu, display ads, re-marketing, and analytics.
• Report local marketing activity to London
• Budget and manage the local marketing spend
• Research and source local suppliers when necessary.

Consultant Contact