senior brand executive

Overview

Who you'll be working for

What requirements you'll need to be eligible

• Deep understanding of the luxury market and its nuances
• Proactive and solution-focused approach
• Excellent leadership, communication, and problem-solving skills
• Strong media landscape knowledge and network
• Ability to work closely with senior stakeholders and represent the brand with confidence
• Watch industry knowledge is not essential
• Event management experience in the luxury sector

What you'll be doing on the job

• Work closely with Brand manager to strategize all brand related activities (ATL & BTL) across all level with strong focus on retail and client experiences
• Effective A&P budget control and management, ensure planned budget allocated are consistently monitored, optimised and updated correctly
• Being data centric. Analyze brand-related analytics and commercial performance and demonstrates the ability to provide a 360 degree business review using brand related analytics (trend, competitors, business reports etc) and commercial performance
• Evaluate and implement opportunities that expose brand to new clients through collaborations with partners, communities and/through CRM activations
• Show creativity in executing brand activation programs that enhances client’s interaction with the brand and support the sales requirements of retail team
• Develop close collaborations with CRM & Commercial team in order to conceptualize activations that build client experience, to expose the brand to new clients, increase client interest, drive traffic to boutique, leading to sales
• Oversee the media planning and able to translate overall communication guidelines into local plan, keeping in mind the need to build brand and place priority on retail needs

Consultant Contact