brand management & digital marketing (associate)

Overview

Who you'll be working for

What requirements you'll need to be eligible

• Possess a Bachelor’s Degree in Mass Communication, Digital Marketing and/or related field.
• Minimum 3 years working experience in brand management, with a focus on digital advertising / marketing, media relations, corporate communication, consumer and communication research.

What you'll be doing on the job

• To assist the manager in executing and implementation of the brand, product and event-based campaigns successfully via multiple platforms (TV, Billboard, Print and Digital). Ensure campaigns are monitor closely and meeting all deadlines.
• To work closely with Media and Creative agencies to ensure timely execution / implementation of campaigns, i.e. coordinating meeting, follow-up on deliverables and ensure quality and efficiency of campaign management.
• To help the manager to coordinate and compile information (Advertising Expenditure Report (ADEX) report, campaign materials for fieldwork) for Brand Health Tracking.
• To develop below-the-line/corporate premium items to support product, brand and event-based campaigns. Ensure deliver good quality, meeting deadlines and proper inventory tracking.
• To assist the Manager in reviewing and renewing of existing out-of-home advertising sites to ensure all executed/renewed on a timely manner. To compile and consolidate all maintenance reports from the Out of Home (OOH) media owner/agency and share with the Manager/HOD monthly.
• To serve as the Corporate Identity custodian for internal and external parties. Ensure branding materials in compliance to the brand guidelines.
• To assist the Manager to manage and implement all brand sponsorships as well as Awards and Accolades submission.
• Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
• Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
• Highlights any potential concerns /risks and proactively shares best risk management practices.

Consultant Contact