Overview
|
Offices |
Seoul |
|
Job-type |
Full-Time |
|
Job Category |
FMCG |
|
Industries |
Retail & FMCG |
|
Salary |
KRW 50,000,000
- 70,000,000
/Month
|
Who you'll be working for
We are searching for an Artist Marketing Manager based Seoul, South Korea. This position will be responsible of maintain and develop the network of artists, musicians and producers for FMIC brand and its products
What requirements you'll need to be eligible
- Role Requirements:
-
Qualifications:
•5+ years’ experience in similar role for South Korea relevant, consumer-driven brands and/or agencies in Music, Lifestyle, Fashion/Luxury Goods and/or Media.
•Experienced and comfortable of communicating with artist and musicians directly with professional manner.
•Expert level knowledge and passionate about Fender brand and products. A guitar and/or bass player.
•Ability to effectively work with artists, business team, product team, and vendors. Capability of juggling a multitude of tasks with varying deadlines. Ability to prioritize work and adapt to changing priorities.
•Language: Full bilingual capability both in English and Korean.
•Education: University Degree required; bachelor’s degree in advertising, marketing, design or a related field or the equivalent level of experience preferred
What you'll be doing on the job
-
Essential Functions:
•Develop 3-year-strategic plan for Fender Music Korea Artist Marketing, including: number of artists, genre, tier, supporting program & KPI.
•Maintain existing artist relationships, explore, and recruit new relationships to Fender family.
•Closely collaborate with brand marketing and ecommerce to identify key artists for brand campaigns, events, content, social and ecommerce initiatives. Contribute authentic creative input from artist perspective.
•Develop artist product programs, including but not limited to artist signature products, artist mod-shop, artist seeding and artist purchase program. Support artists with their product requirements.
•Establish, manage and build an effective, on-going, artist feedback process on products to deepen Fender Music Korea’s understanding of professional user experiences, product concepts, strategies and overall brand positioning efforts.
•Own and drive the Fender Music Korea Artist Marketing dashboard including weekly, monthly, quarterly, and annual reporting of activation, stage presence, social media exposure/performances and other presentations and reports as needed.
•Close communication with US, EMEA, APAC artist marketing teams to localize artist content, support global artists’ South Korea tour/performance/appearances.
•Lead annual Fender Next Campaign from South Korea side.
•Collaborate with operation marketing manager to plan and manage artist seeding inventory & artist marketing budget.
•Additional duties as assigned.
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Consultant Contact
Sound interesting?
Apply!
