关于这个职位
Regional Marketing Strategy & Leadership
Develop and execute an integrated Asia marketing strategy aligned with global brand, commercial priorities, and audience-development goals.
Translate market insights from Hong Kong, China, Taiwan, Japan, Korea, Southeast Asia, Australia, and India into clear regional priorities and plans.
Serve as the senior marketing partner to Asia leadership, specialists, business-getting teams, and global marketing stakeholders.
Corporate, Brand & Global Alignment
Oversee corporate marketing across Asia and safeguard consistent application of Group’s brand positioning, identity, tone, and client experience.
Partner closely with the global marketing team on campaigns, content, media planning, brand initiatives, calendars, and performance reporting.
Advocate for Asia market requirements while ensuring regional activity supports the global marketing strategy.
Digital Marketing
Lead integrated marketing plans for auctions, exhibitions, private sales, and priority business initiatives from briefing through post-campaign evaluation.
Oversee paid, owned, and earned digital channels, including search, display, email, CRM, content, and localized digital platforms.
Use audience insight, segmentation, testing, and analytics to improve reach, engagement, registrations, consignments, bidding, and client conversion.
PR, Communications & Social Media
Direct regional PR and communications strategy, including corporate reputation, media relations, executive positioning, issues management, and crisis communications.
Build trusted relationships with media, cultural influencers, institutions, and other relevant stakeholders across Asia.
Lead regional social media strategy, content planning, community engagement, and channel governance in alignment with global standards.
Corporate Partnerships & Events
Identify, negotiate, and activate corporate partnerships that strengthen brand relevance, client acquisition, and commercial impact.
Oversee regional events, including business-related programs, client cultivation, brand experiences, sponsorship activations, and thought-leadership initiatives.
Ensure events deliver a premium, culturally relevant experience and measurable return against agreed objectives
Team, Budget & Agency Management
Lead, coach, and develop the Asia marketing teams, setting clear priorities, responsibilities, and performance expectations.
Own the regional marketing budget and allocate resources based on business impact, strategic importance, and measurable return.
Select and manage agencies, production partners, media vendors, and other external suppliers.
我们希望你具备
- Degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
- 12+ years of progressive marketing experience, including significant leadership responsibility in Asia; luxury, art, culture, financial services, or other premium client sectors preferred.
- Demonstrated success leading integrated corporate, digital, or campaign marketing, PR and communications, social media, partnerships, and events.
- Deep knowledge of Asian markets and the ability to balance local relevance with global brand consistency.
- Strong commercial acumen and experience using insight, CRM, media, and analytics to deliver measurable outcomes.
- Proven experience managing teams, agencies, complex stakeholders, and substantial budgets across multiple markets.
- Excellent executive communication, influencing, negotiation, and crisis-management capabilities.
- Fluent English required; Mandarin and/or another Asian language is highly desirable.